Bibliofemme Bookclub An Irish Bookclub

Corporate globalisation is a major issue that many people, at this stage, are more than familiar with. Naomi Klein’s No Logo brings the exacting machine closer and explains with excitement and flair the movements and developments within this dangerous and all-consuming corporate sector.

Branding as we know it, branding as the corporations know it and where society’s future lies are the main issues addressed within its 448 pages. Klein’s easily accessible writing style meant that for once I was able to soar through statistics, projections and dates without the pages having the same effect as a sleeping pill.

The book is divided into four main sections. To start, No Space looks at the visual and virtual infiltration of branding and the effect it has on all aspects of our lives. The second section of the book, No Choice, explores the desired far-reaching effects of brands and how our unknowing consumption of these brands creates an interdependency with corporations, leaving us with very few alternative options. The third and most hard-hitting section of the book, No Jobs, delivers the painful current reality of the relationship between corporate power, the consumer and those being exploited to feed the machine. The last section, No Logo, examines the communal, institutional and subversive reactions to corporate globalisation.

Well written and highly recommended, this book is easily accessible, powerful and passionate. A must read for those who are concerned with the cost of our ever enslaving global consumption.